Exploring TikTok’s E-Commerce Evolution with Anirudh Gopal

In this episode of Intersection Unplugged, we chat with Anirudh Gopal, Lead Strategy and Special Projects at TikTok, about the massive growth and future potential of TikTok's e-commerce platform. Anirudh shares his career journey, key industry insights, and the unique strategies that make TikTok Shopping stand out from traditional e-commerce giants like Amazon and Walmart. We also delve into challenges such as user retention, content creator dynamics, and navigating U.S. regulations. Tune in to discover emerging trends in social commerce and the transformative power of TikTok's recommendation algorithm.